BGO Corporate Website
Enterprise UX/UIDesigning within constraints without losing ambition
Corporate website redesign for a global investment firm with a strong brand but limited digital guidelines.
The client expressed a business need to drive traffic to the News section, but backend constraints limited news filtering and article relationships.
News page & modules design progression
Where functionality was limited, UX patterns were rethought to preserve clarity and usability.
Using analytics and stakeholder insight, I prioritised high-value journeys and redesigned interactions to work with technical constraints rather than against them.
Mobile filtering system
Pagination system design
OutcomeA refined, trustworthy digital platform that balances brand expression with pragmatic UX decisions, led by strategic insights.
Agency
J2
My role
Digital Design Lead
Credits
Roy Chan, Senior Designer