Defining digital creative language through brand and motion

Digital redesign for a branding and placemaking agency with distinct positioning and a need for authority and strong creative expression.

Translate brand thinking into digital experiences that felt considered and confident using motion as a storytelling tool.

3D and motion elements were designed to reinforce brand meaning and tone of voice.

I led digital design and motion direction, working closely with brand designers, creative directors, developers, and freelance motion designers.

Procedural, system-driven motion approaches were developed to ensure scalability, consistency, and craft across pages and case studies.